Why do you want Success?
This is a motivational guide to finding out the reason behind successes that never end and leaders who never get tired of the monotony of this successful life. Learn how to be successful in life, and not just temporarily.
WHY do you do WHAT you do? By WHY, I mean what is your purpose, cause or belief? WHY do you get out of bed every morning? And WHY should anyone care?
You must’ve started small. Whatever business you do or whatever thing you like, there must’ve been a time when it was not that big. It was a just a little wishful dream once, conjured up from your youthful imagination into a loosely writen down goal.
You must’ve started from your bedroom or your garage, a slow internet or an old computer, a workforce consisting of your friends and family, or maybe a workforce consisting of just you. What I mean to say is, chances are you started small, or you are starting small, like most people out there who made it big.
Now the burning question is, how did they make it big?
Because we all want to know that. Because we all want to make it big too—that’s basic human nature.
For that, let’s start with why.
Start with Why, Simon Sinek |
Start With Why by Simon Sinek provides a really great insight into how small companies with big dreams make it to the huge level of success and recognition, and how great leaders who started out with just transforming their dreams into goals actually accomplished those goals in life.
I mainly started reading this book for two reasons. One, as an experiment, because I just thought that it was supposed to be a guide for business enthusiasts, but I was proved wrong as I proceeded through the pages.
This wasn’t just for people who wanted to create a brand name for themselves, who wanted to be the owners of the next Microsoft, Apple or Wal-Mart. This book was for all those had ever seen a dream and had been adamant on accomplishing it. This book was for anyone who wanted to be successful in whatever field of work or whatever niche they thrived in. And I, as a writer benefitted from this too.
The second reason behind me picking up this book and then opening the very first page was its name. The title Start with Why confused me a little because at that time I had no idea of the concepts picked up in this book. I’m expecting you, if you’ve not read this book yet, to be a little puzzled too.
Start with Why? What did that even mean?
This brings us here: to our WHAT, HOW, and then finally, WHY.
The Golden Circle |
You must have, or think about having a business organization, or a brand name or a company, or WHATever work you do.
You must have a basic idea of HOW you do it. You must be an expert in the fieldwork you are doing right now.
But do you know WHY you do it?
To be a little clearer, I’ll start with the beginning.
WHAT you do: Okay, no one cares about that. Odds are, if you are in a particular business market, there are a dozen other people who are in the same business market, doing the exact same thing you are doing. There’s nothing new in that.
You sell computers? Bingo, I sell computers too.
What? You changed your way of business due to excess competition and now you have started up a small manufacturing unit out of town which manufactures computers parts?
Oh my God, you need to hear this—my friend’s friend owns a small manufacturing unit too. And know what’s more, I think he once told me that he manufactures computer parts. Compatible only for the same computer brand as yours. But I’m pretty sure he has a larger workforce than you. It’s a small world.
The thing I need to tell you is clearly, and almost cruelly, this: no one really focuses on what you do, when it comes to a dozen other people who do the same thing.
HOW you do it: Nah, that’s no competition. You can’t change your production method a lot because that just might change the end product for the better, if you’re being optimistic, or for the worse, if you’re on the realist side.
If your customer care facility is slightly more refined than the other firm’s? I’m sorry but that’s not going to be focused onto much when it comes to the actual product’s quality. So what, your receptionist is slightly more polite? Good for you. But maybe the other company has got better consumer reviews, because the product quality’s better.
Besides, we all do it almost the same way.
HOW you do it, your methods and procedures, are not a great benefactor in guaranteeing you success because you can learn it all from a book. You can read a manual, a very detailed 600-something pages long and thick book to know HOW to do it.
You can learn any skill you want in today’s world (as long as it is not something relating to art, because artwork can’t be learned from a handbook, and I speak that from personal experience). Moreover, generally speaking, life experiences teach a lot.
So it’s not that difficult to master how to do it.
We’re only left with WHY.
Do you know WHY you do it?
WHY do you do WHAT you do? By WHY, I mean what is your purpose, cause or belief? WHY do you get out of bed every morning? And WHY should anyone care?
Why did you start the business in the first place? Why do you even want to learn how to be successful in life. Why does it matter?
To make money? Wow, in some particularly direction-less venture, that might be it, but it’s not a very attractive answer, neither a very smart one to give to a customer when they asked such. Besides, I need to tell you, doing something just to make money, with no moral or emotional strings attached, is really materialistic, money-minded and one dimensional.
And okay, suppose I believe that you really did it for money, don’t ever let the secret out. It’s between you and me.
So now, let’s take the alternative route. You did not do it for money, as many of you wouldn’t.
What’s it for?
Why?
Why is it your passion? Why did you fall in love with this work? What did it make you feel the first time you did this? Did it make you feel like you were in paradise, like you had at last found the purpose of this life?
Why? Why? Why?
Ask yourself why you were born? What was the reason you came into the world? There must be some. Find it. What change, what impression are you supposed to make on this planet earth?
That is a very important question.
Search around with enough dedication and you’ll find the answer, if you haven’t already.
I’ll give you time for it.
Meanwhile, I’d desperately like to share the things I’ve learned from Start with Why.
- People don’t buy WHAT you do. They buy WHY you do it.
- Always trust your gut. It provides you with the most accurate information after facts.
- Leaders need a following. Give the people something to believe in.
- We don’t want to come to work to build a wall. We want to come to work to build a cathedral. (Think about this again).
- The pessimists are usually right, but it’s the optimists who change the world.
- There is always another perspective to be considered.
- To change the world takes the support of all those who believe.
The Biggest Challenge is Success
There is a difference between success and accomplishment. It’s a huge one. I didn’t know about this until I read this book. Now I’m torn between wanting to believe I’ll attain success, and fearing if I achieved just little accomplishments.
An extract from Start with Why, by Simon Sinek |
I hope this small extract gave you some idea of what information is treasured inside this book, and I hope I was able to help you with some challenges you might be facing, and some problems you might be thinking are permanent. In all honesty, and due respect for the greater good of humanity, I recommend you start taking measures to buy this book.
Also, drop a comment on my blog to tell me your ideas. (I’m starting out small with this blog but I dream to make it big. You are welcome to help.)
Just read this book, maintain a clear sense of WHY as your accomplishments grow, stay healthy, and you’re gold.
There’s a difference between success and achievement, but many of us don’t know about it. Check out this blog post that will take you through: The Difference between Success and Achievement No One Told You About.